The main reasons for using LinkedIn are connecting with other people and following groups and companies. In doing so, the content you are most interested in will appear on the so-called News Feed, which is the first thing you’ll see when you log in to LinkedIn. As with other social networking sites, your LinkedIn feed is a collection of posts, articles, photos, and videos shared by people and companies you follow, as well as posts that LinkedIn thinks you might find useful.
What you see on the screen right now is my personal LinkedIn feed, and most of it is the news feed. If I scroll down a bit, the screen will show content that comes from people and companies I’m connected with and that I’m currently following. There are also second-hand posts, which means that someone I follow liked, shared or commented on someone else’s post, so it now appears on my feed. So, regardless of the fact that I may not follow a certain person or company, their posts will be displayed because someone I actually follow has videoed and commented on a certain post. This is a great way to see what’s catching the attention of the people you follow and can help you show content you might not otherwise come across. In this way, you can find jobs or events that you would otherwise not even notice, but would gladly accept or participate in.
In the upper right corner of each post there is a button with three dots. If I click on it, I will be able to do something with this content, save it for later or copy its link and share it with others later. I can also unfollow a person or company if I find their posts no longer interesting. So, if things appear on your feed that you are not interested in, you can remove them for good in one fell swoop. On the other hand, this does not mean that you have broken your relationship with a person, but that you simply no longer follow their posts.
It must be admitted that LinkedIn’s algorithm is generally good at selecting content that may interest you, and it can be even better if you spend more time online. He already knows your interests to a certain extent because you specified them yourself when creating your account and will do his best to serve you content that suits you. It will also automatically analyze the posts you click on and thus recognize the people and companies whose posts you read the most so that their new posts are immediately placed at the top of the list. Again, the more time you spend on your feed, the better LinkedIn will be able to curate the content that appears there.
You should view your News Feed as a resource for getting to know the latest trends in the field that interests you. When you like or comment on a particular post, it will help LinkedIn determine what else needs to be included in your News Feed. After some time, you can expect great articles and answers to some questions that you haven’t even asked yet, as well as the possibility to answer your colleagues’ questions yourself. You will also be able to get feedback from the people who follow you about the content you have posted yourself. It’s a great way to stay professionally connected, well motivated and informed.