– I`d like you to look at those figures. As you can see, the maximum retail price for the Mark 2 must be 60. That means that to keep our margins, our production cost must be no more than 14 per unit.

– I`d rather have a retail price of 75. I don`t believe that the Mark 2 can be produced for less than 18 per unit.

– That retail price is not a realistic option, Derek. We`ve done the research.

– But it`s not just a toy. This is a genuine breakthrough.

– Derek…

– Let me finish. This is a genuine breakthrough and the market will be prepared to pay a premium price for something that is so advanced.

– Derek, let me…

– Just a minute! There is nothing like this on the market. We have to take a chance with it.