Collections ad are a special ad format that allows users to find, discover and browse products with fast loading and without leaving TikTok. In this lesson, I’ll show you how to create this type of ad.

How does this all work? When your ad is displayed, product cards will also appear on the screen and rotate alternately. When the visitor touches any of these cards, he will be immediately transferred to the so-called Instant Gallery Page and he will be able to familiarize himself with your offer in more detail. From this gallery, users can go to your website and complete their shopping there.

Before we start, keep in mind that this ad format only works if you have chosen to increase traffic  or achieve certain results (Conversion) as the goal of the campaign. If you have already started creating a new ad, it is necessary to select the item Collection Ads for Add format. After that, a new option called Create instant experience will appear below the landing page. If you click on it, the so-called Instant Page Gallery Editor, so it will not be difficult for you to select the Product Information option and enter information about your products. If you have already integrated your products into special catalogs (Asset Catalog), you can do so by clicking on the Select from catalog option, and if this is not the case, click on the Manually add products option and manually select the appropriate products. After that, you can choose the currency you use (Default Currency) and the location you are targeting.

You will have to enter at least six products on the Product List. Since I have already used some of them, I can choose them from this list, and if this is not the case for you, you can click on the Add new product option and simply create a new product. To do this, you need to upload a suitable image (Product Image), enter the name of the product (Product Name), its price (Product Price) and a URL with a more detailed description (Product URL). I will go back to the previous step and immediately continue creating the ad.

To that end, it is necessary to click on the option called Call-To-Action Button and in the frame that follows, select the appropriate action, for example, Shop now. In the end, I just need to insert the address to which the customer will be transferred when he clicks on this button, and for that there is a field labeled Button URL. In this way, I have completed the entire process, so I can click on the Complete button and check what I have achieved.

Since the new ad is already in my collection, I will click on the From library option and select the appropriate content. After that, I will be able to start rendering it and check how different products appear on it. If I click on one of them, the so-called An instant gallery that contains more information and links to pages with a detailed view.