Opening your TikTok Ads Manager account is the first step towards advertising on this platform. You can find it if you type TikTok Ads Manager sign up on Google or simply open the address ads.tiktok.com. The registration process is quick and easy. In this lesson, I’ll show you how to navigate TikTok Ads Manager and easily find what you need.
What is Ads Manager and why do we need it? It is a platform that businesses and individuals can use to create and run ads on TikTok. It covers everything from targeting, ad creation, instant reports and ad management tools. But how does it work? First, you’ll need to choose your goal. After that, the platform will optimize your campaigns accordingly, whether it’s raising awareness of your business or driving conversions. Then you need to choose your audience, reach the right people and use various methods to target them. Finally, you need to determine your budget. You can do this on a daily basis or at a higher level, because you certainly don’t want to pay more than what suits you. You can adjust or pause your consumption at any time.
TikTok Ads Manager allows you to design your ad. You can use your existing videos and images or create a new video using just the video maker. When your ad is published, the system on which this platform is based will ensure that it is shown to the right audience at the right time.
When you log in to Ads Manager, you will see a view like this. This is your main control panel and on the bar at the top of the screen you will see four main sections. These are: Dashboard, Campaign, Assets and Reporting, and the largest number of functions take place through them. If you have more than one advertising account, you can select them via the option located in the upper right corner, and in the same way you can follow notifications and use direct links to the TikTok Health center.
The control panel allows you to quickly and efficiently monitor what is happening with your advertising campaigns. In the second section, you can see all your campaigns, ad groups and ads. All their parameters are shown there, including the number of impressions, their price, number of clicks and much more. The third section is reserved for your assets. There are all the functions you need for efficient resource management. This category includes Events, Creative, Audiences and catalogs. These functions are crucial for maximizing the display of the ads themselves and achieving conversions. The last section is Reporting. Here you can create all kinds of reports, whether they are pre-prepared or specially adapted, and even automate the entire process if you want to receive them at certain time intervals (daily, weekly or monthly). I suggest you take some time and explore Ads Manager in detail.