Why has advertising on TikTok become relevant for your business? With more than 600 million downloads in the previous year, TikTok has become the most used app both in the United States and around the world, surpassing major competitors such as Instagram, Facebook and WhatsApp. This app has become so popular thanks to its addictive algorithm. In fact, TikTok is now more popular than Instagram among younger generations of users in the United States. The average TikTok user spends over 20 hours per month watching various content, which is significantly more than those who follow YouTube on Android devices. Regardless of the area in which you operate, your brand must be present where your audience is, and it would be best if you got there before your competition. I am Alexander and I will be your instructor. My goal is to teach you everything I know about advertising on TikTok. Are you ready to get started?