In this lesson I will show you how to create your first campaign. To begin, I’ll click on the option called Campaign, and then select the Create button. TikTok now expects me to choose between the so-called Simplified Mode and Custom Mode. The first will allow me to create my new campaign easily and quickly, but since I would like to introduce you to all the details of this process, I will opt for the second option and immediately move on to the next step.
The first step in creating any new campaign is choosing its goal. It represents the end result you want to reach when someone sees your ad. For example, if it involves visiting a website, select the Traffic option. If you want as many people as possible to see your ads, choose the Reach option, and if you want to achieve maximum results in sales, click on the Conversions option.
As you can see, the goals are divided into three segments, which corresponds to the monitoring of standard marketing flows that include three phases, from awareness, through consideration of a decision (Consideration) to executive action (Conversion). I would like to attract as many visitors to my website as possible, so I will choose the Traffic option and continue immediately. Now I am expected to specify a name for the new campaign and there is an option to accept the one that automatically appeared on the screen. It is usually made up of the chosen goal, date and time, and since that doesn’t suit me, I will make up the campaign name from the country I am targeting, the name of the company being advertised (Pixelford) and its product (LifestylePhotography).
The next option available to me is called the Creative split test. It allows me to create a special group within an ad, choose the value I want to test, divide the target audience by showing them the original and changed versions of the ad and then measure which of them has the best effect. It’s too complicated for beginners, so I’ll skip this option for now.
The last option serves to optimize the campaign budget. This is usually done under the second section – Add Group, but if you turn on the Campaign budget optimization option, you will allow TikTok to automatically allocate the appropriate budget to your campaign. In this way, the best performance can be achieved, and this assessment is based on the results achieved with similar ads. You are only expected to determine your daily budget, and you can enter that information in this field. I will not use this possibility for now, because I would like to show you how you can limit your budget at the level of the entire campaign. To this end, you need to turn off the No limit option and enter the appropriate amount. It can refer to daily consumption (Daily) or the total duration of the campaign (Lifetime).
Before completing this lesson, I will activate the option that enables automatic budget optimization and enter the amount I would like to spend on a daily basis.