Google Ads

In this course, you will master the basics of advertising using Google Ads

50 Lessons
4 Enrolled
2 hours 31 minutes

About Course

In this course, you will master the basics of advertising using Google Ads. First you will learn how it works and how it fits your needs. Then you will create your new Google Ads account and start searching for keywords. After writing your first ad, you’ll learn how to optimize it and use Google Analytics.

What Will You Learn?

  • Basic advertising techniques using Google Ads
  • How it works and how it fits your needs
  • How to create your new Google Ads account
  • How to start searching for keywords
  • How to write your first ad
  • How to optimize it and use Google analytics

Course Content

Click-to-click advertising

  • 00:56
  • Google Ads overview
    01:46
  • Understanding consumer intent
    02:22
  • Where Google Ads appear?
    01:23
  • How Google ads appear?
    02:11
  • Advantages of using Google Ads
    02:28
  • Structure of Google Ads
    03:07
  • How the Google Ads auction works?
    03:31

Before we begin

Getting started with ads

Researching your keywords

Keyword targeting

Creating the first campaign

Creating the first ad

Advanced Advertising Tracking

Tracking your ad

Key strategies for optimization

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