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About Course
In this course, you will master the basics of advertising using Google Ads. First you will learn how it works and how it fits your needs. Then you will create your new Google Ads account and start searching for keywords. After writing your first ad, you’ll learn how to optimize it and use Google Analytics.
Course Content
Click-to-click advertising
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00:56
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Google Ads overview
01:46 -
Understanding consumer intent
02:22 -
Where Google Ads appear?
01:23 -
How Google ads appear?
02:11 -
Advantages of using Google Ads
02:28 -
Structure of Google Ads
03:07 -
How the Google Ads auction works?
03:31
Before we begin
Getting started with ads
Researching your keywords
Keyword targeting
Creating the first campaign
Creating the first ad
Advanced Advertising Tracking
Tracking your ad
Key strategies for optimization
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