Marketing works by influencing the consumer to take action. It is much easier to succeed if you focus your efforts on the right customer at the right time. If you find out who the person is who is likely to buy from you and when they are ready to do it, you can spend less money on marketing and increase the chances of a return on investment (ROI).

When someone searches for something on the Internet, they will most likely use Google. This means that Google can connect sellers with consumers who are looking for their product or service. In other words, Google Ads gives us the ability to show ads to people searching the Internet with incredible precision.

In this course, I will help you master the basics of Google Ads, and this includes the entire process – from opening a new account to running the first ad. Whether you’re planning campaigns for a small business or a large corporation, this course will teach you the skills you need to connect with customers online.